Breathing new life into marketing with video

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At Idea Decanter, we do video content marketing. 

You might be making this noise: “Huh?”

Sometime in the not-so-distant past, the stuff your business puts on the Internet turned into content marketing faster than wine disappears from our wine rack.

Good content marketers help you put a plan ahead of your content creation, so you know how you’re using it before you start. Together we help you create video you can use by telling visual stories and working with you to create a plan for getting those stories viewed. 

We specialize in health and wealth. We know the ins and outs of compliance and HIPAA as well as we know our own kids (all can be vexing).

We uniquely combine deep experience in commercial photography with a brand journalism approach to storytelling.

Since we launched our national content strategy in 2016, not only has traffic to our blog increased, but organic search to our website has increased 37%. Idea Decanter really brings a journalistic point of view that allows us to bring our patient stories to life and provide them the answers we know they are out there searching for.
— Amy Schneider / Digital Marketing Manager, Center for Diagnostic Imaging

We Specialize in

Health Videos

With its ability to show the human side of doctors, tell patient stories, explain the complex, and answer those questions that can keep anyone up at night ... video gets our vote.

We Specialize in

Wealth Videos

We help you tell your story in an easy-to-understand, informational, and engaging way. And because we have so many clients in the financial sector, we know a thing or two about compliance.


Idea Decanter is inspired by the wine-based idea of decanting.

Breathing new life into marketing with video

There’s magic in marrying narrative with images – sprinkling in motion graphics and laying in a music bed.

We uniquely combine deep experience in commercial photography with a brand journalism approach to storytelling. We call it authentic. Not in the handcrafted, bespoke sort of Pacific Northwest way. Authentic as in we’re coaxing your story out of you. So the videos we help you create aren’t sort of like you would say it. They are exactly how you would say it.

We believe in this narrative approach as much as we believe in creating videos with the short-attention spanned viewer in mind. Videos that are well lit, easy-to-understand, informational, inspiring, motivational, and emotional.

At the end of the job, we want you so happy that you’re telling your friends about us. Because that’s how we’ve grown to what we are today. Well, that, and some creative video content marketing.

I want to work with a marketing firm that isn’t limited by a financial services prism, but is well-versed in my compliance constraints. When working with Idea Decanter I get world-class creative advice with compliance-approvable process and delivery.
— Melissa Joy, CFP® / President, Pearl Planning

Get to Know Us

Our unique combination of deep experience in commercial photography and broadcast journalism help us approach your story in a whole different way. We’re not just filmmakers or a production company.


Co-founder Laura Garfield “reports” on herself, tough questions included. Her story is here.


Before Sharon Gottula co-founded Idea Decanter, she had a picture-perfect career. Click for the details.


Marketing is more than pretty pictures and creative copy. You need a plan. Kalli Lipke has it covered. Here’s how.

When he’s not Kung Fu fighting with our editing software, Donny Pearce gives the rest of us award envy. Check out his accolades.

Raised on lobster and the Red Sox, our coffee-loving copywriter Jeannie MacDonald lives on the New Hampshire seacoast. Get the Scoop.


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