6 Big Ideas for Vlogging Financial Advisors in 2019
Tears of Joy from a Teaching Tool
Ever get asked where you want to go for dinner and suddenly you draw a blank?
All the new places you’ve been wanting to try suddenly disappeared from memory. Your list of “old standbys” vanished too. “Where should we eat?” echoes loudly in your head. When it happens to me, I pull out my phone and find the local Eater list of best new restaurants in Portland.
How to Turn What You're Always Talking About into a Vlog
Tell someone to get onto Client Access and start using it and they might look at you like you’re suggesting they take the next SpaceX ride. There’s a reason for their fear. Navigating an unfamiliar website can feel a little like you’ve landed on a new planet. Careful, don’t touch that! It might explode! Of course, there’s no button inside Client Access you can accidentally click that is going to undo all the financial planning work you’ve done together.
7 Most Common Questions we get about Video Marketing
Let's clarify the obvious up front ... "vlogging" is a made up word that became an actual thing. Webster says the first known use was in 2002. In the years since, YouTube stars made the act of vlogging, not just cool, but a respected way to communicate, educate, and entertain.
Recruiting Tips: Using Video Marketing to Attract New Hires
Thinking you need to do some video marketing is one thing. Getting it done can be another. You might have already started your list of topics -- in an organized spreadsheet or just scribbling them down on random scraps of paper (you are not alone).
Blooper Reels: Video Marketing with Humor
Isa Elder was ready for her next career opportunity. She lived in North Carolina and her aging dad was across the country in California. If she could find a good career move that moved her closer to him, it would be perfect. When a job at Landmark Health crossed her radar …
Our Newest Team Member on his Emmy Shelf & Bloody Beginning in Video
Would you consider sharing your outtakes with clients? When our cameras are rolling, the whole point is to make you look good. But we usually end up with a whole lot of footage where you don't. It's common to leave all those bloopers on the virtual cutting room floor, though we have a different suggestion.
PODCAST: Sharing your firm story through video
Donny got his start shooting horror movies with his friends on his dad’s super eight camera. In the best (by his own account), one of them climbed up the dropdown ladder stairs from the attic. About halfway into the attic the plot had a monster attacking – at which point the boys dumped a ridiculous amount of fake blood …
Packing an "Emergency Kit" for Bear Market Communication
You can make connections by getting personal or educate your audience while building your expertise, all with the click of a play button. We had the chance to be interviewed by podcast host Jake Wagner of Digital Marketing 4FP about all that financial advisors are doing with video these days.
Valentine's Tribute to Our Clients
What were you saying to clients on Feb 5th? (Besides, "Oh s***!") On the day the Dow took the biggest plunge in history, talking to every client would've been nearly impossible. But Tim Wyman, CFP®, the managing partner at Center for Financial Planning, talked to ...
Square Video Keeps your Post from Getting Lost
We say it. A lot. But it's worth repeating. Actually, it's worth shouting from the tippy top peak of our roof: WE LOVE OUR CLIENTS!!! If you were Jerry Maguire asking, "Who's coming with me?" ... we'd grab our bags and follow you. If you were Leo on the floaty crate in the icy water trying to let go, we'd keep holding on. If you were Thelma, we'd be your Louise. That kind of love.
Using Video Marketing to Connect Doctors + Patients
Getting the most out of your social media marketing budget can feel like you signed up to run a sprint, but it somehow turned into a marathon. Just as you reach what looks like the end, there's a change. It's the same with video tactics on social platforms. Just when you thought you'd finalized your video strategy, the square video format moved the finish line.
Bio Video: How Financial Advisors Can Make a Virtual Connection
In the days of wearable tech, robotic surgery, and AI healthcare, it's easy for doctors to get lost behind technology. How do you flip it and use technology to connect your doctors and patients? Your competitors are turning to video. In a 2017 Healthcare Marketing trends report ...
Tired of Repeating Yourself?
Typos, poor grammar, and a bad profile picture can be credibility landmines when someone is checking you out online. But simply avoiding those missteps isn't enough these days. You need clear and concise copy, good design, an easy-to-navigate website, and it never hurts to have a secret weapon. Our secret weapon is the Bio Video.
How to Let Your Hollywood Shine through on Your Video Shoot
There are days when I wish I had a science-y, futuristic hologram of myself programmed to repeat those most common phrases to come out of my mouth. Honestly, this happens more in parenting than in business (i.e. "Pick up your dirty socks!" "Take your dishes to the sink!" Bring your bike in from the driveway for the love of ....").
Giving Your Audience What They Want
Most of our clients don't have a lot of on-camera experience (except for this guy). OK, high school debate or musical participation might have laid the ground work, but in the past few decades, you probably haven't had a lot of formal coaching.
Why Video Marketing Works in Healthcare
At least once a week we're on a call with an interested client who tells us, "I want video, but I have no idea what to talk about." It's usually raised by someone who has seen a stat like this:
Answering Patient Questions + Increasing Blog Traffic
With its ability to show the human side of doctors, tell patient stories, explain the complex, and answer those questions that can keep anyone up at night ... video gets our vote. Don't just take our word for it. "Video brings your stories to life," says Jessica Matthews of Make-A-Wish.
Step-by-Step: How to Share Video via Email
In health care, getting the right people to see your blog may seem like some tricky formula that you never learned in math and can't seem to solve. But there's no magic in crafting relevant content. The answer is right in front of you: Your patients.
Make Your Homepage Come to Life with Video
How often do you click on a video in email? Research suggests simply putting the word "Video" in your subject line boosts open rates by 19% and click-through rates by 65%. But without some fancy compression it's hard to send an actual video in an email. You're either a.) going to get a bounce back that the email was too large to send or b.) you're going to seriously clog up your recipient's inbox.
Here's a challenge: Take a look with a critical eye at your company's homepage where many of your prospective clients are getting a first impression of you and your business. Does it:
- Explain your service?
- Highlight your differentiators?
- Speak directly to the needs of your target market?
- And do it all in a way that really lets your team shine?