Resolution 2015: Website Overhaul
The first of the year always offers a fresh start … on losing 10 pounds, finishing those long overdue projects, or paying off your credit card. How about resolving to take a good hard look at your website? It may be time to breathe new life into your online calling card.
To get started, answer these questions:
- When was the last time you updated your company website (are you still sporting the virtual version of acid-washed jeans?
- Has your business target shifted enough that you need to change your company’s service offerings or online marketing message?
- Is it time for a little makeover or a major overhaul?
Here at Idea Decanter, 2014 was a year of significant changes, not only to our website, but to our general business operations. Our initial brand identity tied into our target market: Washington and Oregon wineries. But as our client list grew far beyond the vineyard, we decided it was time to overhaul our website and our marketing message.
Don’t Be Daunted!
When your website, business cards, and all your marketing messages are focused in one direction (for us wine-related industries) and your business moves in another, change is inevitable. There’s a lot of work that goes into this kind of overhaul. Even if your target market hasn’t shifted, it’s worth it to reevaluate your website and make sure you’re not missing the mark.
Website Overhaul Evolution
Sometimes your business grows and your website template has a hard time catching up. It happened to us. Here’s what Idea Decanter looked like when we launched:
We wanted to migrate to a cleaner look that was more picture-oriented. We tried this cool mosaic template:
While it was visually appealing, our second template really lacked information. We wanted site visitors to immediately understand what we do when they clicked on our homepage. The message was getting lost. So, as we launched into 2015, we reassessed our online persona. Colors? Feel? Fonts? Pages? Everything got the once over. We were striving for a clear message, consistency to the images, easy navigation, and a lot of personality. And this is what we got:
If you are moving your site as we did from Wordpress to SquareSpace you may lose all of you links on Facebook and twitter. So you might want to go back and edit those posts. Or just delete them and repost for an ICYMI opportunity.
It’s a process to make significant changes like these. For your website, it might be simply editing some of the copy blocks or updating the photography. Whatever you do, keep in mind that you want visitors to know what you do right from the start. And what better time to start that right now?