DIY Blog Posts
Check out all the gear you get when you sign up for Idea Kit! There’s a stand, a light, a mic and more. Ironstone’s Andrea Schlapia, coach to financial advisor teams across the country, opens up her Idea Kit box for the big reveal.
Thanks to the power of your phone, making videos is easier than ever. You don’t have to be an Einstein to flip to selfie mode, press the red dot, and start talking. But as you’ve probably noticed on YouTube, just because you can make a video doesn’t mean that the video is good.
Tell someone to get onto Client Access and start using it and they might look at you like you’re suggesting they take the next SpaceX ride. There’s a reason for their fear. Navigating an unfamiliar website can feel a little like you’ve landed on a new planet. Careful, don’t touch that! It might explode! Of course, there’s no button inside Client Access you can accidentally click that is going to undo all the financial planning work you’ve done together.
Most of our clients don't have a lot of on-camera experience (except for this guy). OK, high school debate or musical participation might have laid the ground work, but in the past few decades, you probably haven't had a lot of formal coaching.
At least once a week we're on a call with an interested client who tells us, "I want video, but I have no idea what to talk about." It's usually raised by someone who has seen a stat like this:
How often do you click on a video in email? Research suggests simply putting the word "Video" in your subject line boosts open rates by 19% and click-through rates by 65%. But without some fancy compression it's hard to send an actual video in an email. You're either a.) going to get a bounce back that the email was too large to send or b.) you're going to seriously clog up your recipient's inbox.
You probably couldn't begin to count the number of hours you've spent in your life in front of the bathroom mirror. If anyone knows the contours of your face or the cowlicks in your hair, it's you. But just because you've put on your own makeup and styled your own hair, doesn't make you an expert. We get asked all the time ...
The number one question we get asked after, “When can we book this video?” is, “What do I need to wear?” So we decided to walk you through it by giving you some examples in this video.
When your job is to dig into the personal finances of your clients, developing a relationship is clearly Job #1. That's why it makes a lot of sense in your relationship-driven business to use video. Nothing beats face-to-face interaction. But these days part of your relationship is purely digital.
Ever forget something? We did! When we made our video sharing 3 tips for better iPhone video we forgot one tip. Maybe the easiest and most fundamental key to using your phone to shoot shareable video. It is so simple and it only involves one turn of your wrist.
We're all for DIY. We love the maker movement. We understand budget constraints. But when it comes to video, we truly believe it is better to put out NO VIDEO than to share something fit for a (bad) public access channel. You know what we're talking about.
The beauty of an iPhone is that it makes shooting video so darn easy. The reality is that much of the video we've seen shot on an iPhone shouldn't be shared. Especially not by a company trying to make a good impression with clients or customers. How do you make your homegrown video look better? Here's a little how-to for all you video DIYers.
Figuring out how to use cool video clips you've shot around your company may seem as daunting as climbing Mt. Rainier. But it doesn't have to be so. Video is an effective way to reach your online community ... allowing you to show and tell things that the written word simply doesn't convey.
Our DIY ode to Dad that you have to see to believe!