Health Stories

What's the best way to connect with your patients and your referring providers? We nominate video.

With its ability to show the human side of doctors, tell patient stories, explain the complex, and answer those questions that can keep anyone up at night ... video gets our vote.

Our unique combination of deep experience in commercial photography and broadcast journalism help us approach your story in a whole different way. We’re not just filmmakers or a production company.

We specialize in medical storytelling (and the HIPAA piece of that puzzle).

With a narrative style, we’ll help you tell your story in an easy-to-understand, educational, emotional, and even motivational way. And because we turn videos around quickly and thrive on flexibility, we’ll get the videos in your hands and help get you planning your next video project.


Who doesn’t love HIPAA? While the Health Insurance Portability and Accountability Act does some really great things (we all need our info protected), it can also create some potholes for healthcare marketers in the road to getting your message out. We get it. And while we at Idea Decanter don’t want to take an exam on HIPAA’s nuances, we are well versed in creating compliant marketing for you.

What I really love about the Idea Decanter approach is the journalistic style. It’s one thing for us to tell our story and what we do, but taking a journalistic approach to add in the details of what other people might be experiencing, what the statistics are, what other treatment options might be — helps us tell our story in a more authentic way. And helps them to know they’re not just being sold.
— Jill Voss / Director of Marketing, Center for Diagnostic Imaging


patient story

There’s nothing more engaging and authentic than real patients sharing their personal experience.

what it’s like …

Well before your patient arrives for the appointment, give them a glimpse of what to expect and relieve anxiety before it grows.

Dr. Shadie Majidi

expert profile

This video is like a living bio and it gives patients an intro to a doctor that’s more personal than you’d get in an office visit.

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service Explainer

Instead of telling patients what you do, use video to show them your how AND your why.

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Social teaser

Short format, text heavy videos can reach your target audience and can drive viewers back to your website.


recruiting video

If hiring the right team members is your goal, video can help you attract them.


homepage Video

Your website is the first place patients go to check you out. Create a memorable video that makes the right impression.

outreach video

When it comes to fundraising, a well-produced video can go a long way in getting donors to open their wallets.


Idea Decanter is my go-to partner when it comes to video storytelling. As a career healthcare marketer, it’s refreshing to have a team who gets the ins and outs of patient privacy, HIPAA, and signed consents. In addition, they understand that patients and providers have time constraints so they go in with the end-game in mind and are able to shoot relevant content quickly.
— Jessica Diaz / Marketing Director, Landmark Health

Our Health Clients


Center for Diagnostic Imaging

OHSU Foundation

Beynon Sports

wonderland child development center

Make-A-Wish, Alaska and Washington

A Breath of Hope Lung Foundation

Fighting Pretty

Aqueduct Critical Care

North Seattle Restorative & Preventative Dentistry