Video Content Marketing Blog Posts
Tell someone to get onto Client Access and start using it and they might look at you like you’re suggesting they take the next SpaceX ride. There’s a reason for their fear. Navigating an unfamiliar website can feel a little like you’ve landed on a new planet. Careful, don’t touch that! It might explode! Of course, there’s no button inside Client Access you can accidentally click that is going to undo all the financial planning work you’ve done together.
Let's clarify the obvious up front ... "vlogging" is a made up word that became an actual thing. Webster says the first known use was in 2002. In the years since, YouTube stars made the act of vlogging, not just cool, but a respected way to communicate, educate, and entertain.
Thinking you need to do some video marketing is one thing. Getting it done can be another. You might have already started your list of topics -- in an organized spreadsheet or just scribbling them down on random scraps of paper (you are not alone).
Isa Elder was ready for her next career opportunity. She lived in North Carolina and her aging dad was across the country in California. If she could find a good career move that moved her closer to him, it would be perfect. When a job at Landmark Health crossed her radar …
Would you consider sharing your outtakes with clients? When our cameras are rolling, the whole point is to make you look good. But we usually end up with a whole lot of footage where you don't. It's common to leave all those bloopers on the virtual cutting room floor, though we have a different suggestion.
Donny got his start shooting horror movies with his friends on his dad’s super eight camera. In the best (by his own account), one of them climbed up the dropdown ladder stairs from the attic. About halfway into the attic the plot had a monster attacking – at which point the boys dumped a ridiculous amount of fake blood …
You can make connections by getting personal or educate your audience while building your expertise, all with the click of a play button. We had the chance to be interviewed by podcast host Jake Wagner of Digital Marketing 4FP about all that financial advisors are doing with video these days.
What were you saying to clients on Feb 5th? (Besides, "Oh s***!") On the day the Dow took the biggest plunge in history, talking to every client would've been nearly impossible. But Tim Wyman, CFP®, the managing partner at Center for Financial Planning, talked to ...
We say it. A lot. But it's worth repeating. Actually, it's worth shouting from the tippy top peak of our roof: WE LOVE OUR CLIENTS!!! If you were Jerry Maguire asking, "Who's coming with me?" ... we'd grab our bags and follow you. If you were Leo on the floaty crate in the icy water trying to let go, we'd keep holding on. If you were Thelma, we'd be your Louise. That kind of love.
Getting the most out of your social media marketing budget can feel like you signed up to run a sprint, but it somehow turned into a marathon. Just as you reach what looks like the end, there's a change. It's the same with video tactics on social platforms. Just when you thought you'd finalized your video strategy, the square video format moved the finish line.
In the days of wearable tech, robotic surgery, and AI healthcare, it's easy for doctors to get lost behind technology. How do you flip it and use technology to connect your doctors and patients? Your competitors are turning to video. In a 2017 Healthcare Marketing trends report ...
Typos, poor grammar, and a bad profile picture can be credibility landmines when someone is checking you out online. But simply avoiding those missteps isn't enough these days. You need clear and concise copy, good design, an easy-to-navigate website, and it never hurts to have a secret weapon. Our secret weapon is the Bio Video.
There are days when I wish I had a science-y, futuristic hologram of myself programmed to repeat those most common phrases to come out of my mouth. Honestly, this happens more in parenting than in business (i.e. "Pick up your dirty socks!" "Take your dishes to the sink!" Bring your bike in from the driveway for the love of ....").
Most of our clients don't have a lot of on-camera experience (except for this guy). OK, high school debate or musical participation might have laid the ground work, but in the past few decades, you probably haven't had a lot of formal coaching.
At least once a week we're on a call with an interested client who tells us, "I want video, but I have no idea what to talk about." It's usually raised by someone who has seen a stat like this:
With its ability to show the human side of doctors, tell patient stories, explain the complex, and answer those questions that can keep anyone up at night ... video gets our vote. Don't just take our word for it. "Video brings your stories to life," says Jessica Matthews of Make-A-Wish.
In health care, getting the right people to see your blog may seem like some tricky formula that you never learned in math and can't seem to solve. But there's no magic in crafting relevant content. The answer is right in front of you: Your patients.
How often do you click on a video in email? Research suggests simply putting the word "Video" in your subject line boosts open rates by 19% and click-through rates by 65%. But without some fancy compression it's hard to send an actual video in an email. You're either a.) going to get a bounce back that the email was too large to send or b.) you're going to seriously clog up your recipient's inbox.
Here's a challenge: Take a look with a critical eye at your company's homepage where many of your prospective clients are getting a first impression of you and your business. Does it:
- Explain your service?
- Highlight your differentiators?
- Speak directly to the needs of your target market?
- And do it all in a way that really lets your team shine?
How are you reaching and relating to people outside the financial services industry? Whether your target market works health care, technology or any other growth sector, they are undoubtedly familiar with using video to communicate.
You probably couldn't begin to count the number of hours you've spent in your life in front of the bathroom mirror. If anyone knows the contours of your face or the cowlicks in your hair, it's you. But just because you've put on your own makeup and styled your own hair, doesn't make you an expert. We get asked all the time ...
Back in 2014 we rolled our video production gear into an imaging center in Puget Sound to help launch what would turn into a national blog initiative. The idea was to help the Center for Diagnostic Imaging answer questions for their patients ... and for those potential patients who were searching online. To do that ...
So many sessions, so little time. There's no way to cover all the information-rich ground at the Raymond James National Conference so you have to pick your priorities. For us, that was marketing and we hit a goldmine. From strategy to easy steps, the conference presenters had plenty of expert tips.
Here at Idea Decanter we truly believe in the power of video to educate, inform and inspire. But we all secretly in the bottom of our hearts want that stratospheric view count , we want to go viral!!! So 2017 has been dedicated to cracking the code. We've done tons of research and after going through all the data one statistic ruled supreme in the quest for viralness.
We make a lot of videos at Idea Decanter. But we don't star in many. Especially not hour-long videos. But when our friends at Ironstone asked us to share some helpful tips for video marketing with folks in the financial services industry, we couldn't pass up the chance.
It started with a search -- as so many things do these days. Lauren Adams was looking to make a career move and wanted to find out more about Center For Financial Planning, a wealth management firm in Southfield, MI. Would it be a good fit? Would she like the culture? What she saw on the website helped seal the deal.
With the new year comes resolutions, new beginnings, and an opportunity to start fresh. But should that include your marketing strategy? What if you love your creative marketing idea but it's not bringing the results you want? Or what if you're just plain sick of your marketing tactics?
When it comes to the holidays, a lot can go wrong. Trust us. Here are just a few of the highlights (or lowlights) from the Idea Decanter team. We wish you a "perfectly" happy holiday!
At this point, saying video is coming to marketing would be like saying smartphones are starting to catch on. Think about how you use digital content. Whether it's on social platforms, YouTube, or a company website. Video now has firmly secured a seat at the marketing table. And watch out, because it's making a move on the chair at the head.
When web visitors land on your homepage, instead of getting still images and text, imagine them being greeted by action. A looped reel of video sets a much more dynamic scene than anything static.