What I really love about the Idea Decanter approach is the journalistic style. It’s one thing for us to tell our story and what we do, but taking a journalistic approach to add in the details of what other people might be experiencing, what the statistics are, what other treatment options might be — helps us tell our story in a more authentic way. And helps them to know they’re not just being sold.
— Jill Voss / Director of Marketing, Center for Diagnostic Imaging