Meet the Team

Our unique combination of deep experience in commercial photography and broadcast journalism help us approach your story in a whole different way. We’re not just filmmakers or a production company.

Laura Garfield

Laura Garfield spent her teenage years idolizing Jane Pauley and Katie Couric. A thirst for learning and a love of writing had her hooked on broadcast journalism – where you didn’t have to know everything except how to ask the right questions. After graduation, Laura landed her first news gig at a tiny TV station in Hastings, Nebraska. Over the span of more than a decade, she worked her way up through stations in Omaha and New Orleans to a position at CBS News in New York and then CNN in Atlanta. 

Along the way she has written a book, worked as a foreign correspondent, and has lately been drawn to the emerging possibilities of digital storytelling. Instead of a company relying on a big ad spend, with the Internet, you can be a broadcaster of your own brand. Laura believes that all you need to pull it off is a talented content marketing team (like Idea Decanter!) to help you craft your message.

Sharon Gottula

If you would’ve asked Sharon Gottula early on what she wanted to be, she would’ve quickly told you, “A Scientist!” The natural curiosity that had her pouring over her Discover magazines eventually lead to her discovery of cameras. Today, she looks through a viewfinder, not a microscope, but loves finding creative ways to tell stories about the complex. 

Before getting into video, Sharon spent 20 years as a commercial photographer focusing her talent on everything from portraiture, to architecture and food. You may have seen her work in national and international publications such as Newsweek, Men’s Fitness and Prevention Magazine. For 7 years, Sharon was the marketing director for Image Light Group, Inc. managing the USA marketing needs for Hensel Studiotechnik. Now based in Seattle, she offers a high-energy editing style to videos and photo essays and specializes in telling your story in 2 minutes or less.