3 Simple Steps to Delivering Creative Content
Father’s Day may play second fiddle to Mother’s Day, but at Idea Decanter, we wanted some really creative Father’s Day content to share. That led to my absolutely favorite part of the creative process: Brainstorming. Somehow we stumbled upon the idea of those crazy, crafty, craptastic things people build out of corks. It wasn’t long before we connected the dots between corks and the ultimate Father’s Day cliché … a tie. Voila: Nothing says Father’s Day like a cork tie. For you, it may start with a fantastic idea, but more often for me it starts with a need. Perhaps that thought in the back of your mind, “I’ve really been social media slacking and I need some fresh content for next week!” If you’re squarely in the need camp, here’s how to churn out some creative content.
Step 1: The Idea
It helps to have a creative team (like Idea Decanter) to hash out ideas, but even if you’re doing it on your own, start with a hook. Is it an upcoming event? A season? A hot topic in the news? Our creative process started with this simple nugget: Father’s Day is coming! What do we do? From there, type, jot down, or talk out your ideas. It helps to have someone to help hash it out.
Step 2: Keep It, Pitch It
Don’t be afraid of thinking big and crazy. That’s where some of the best ideas are born. Then, don’t be afraid to give a lot of those ideas the boot. Without Step 2, we might still be working on building a tool bench out of wine corks … for the next few years. And you’d be looking at a well-conceived but odd looking cork skinny tie. Sometimes you’ll even toss out really good ideas. We initially thought we’d create a 3 part series for Father’s Day. Time constraints eventually whittled that down to just one. Luckily, we now have Step 1 knocked out for Father’s Day 2015 and 2016!
Step 3: The Share
Facebook? Instagram? Twitter? LinkedIn? You have your content, now what do you do with it? We decided to share the content on every platform, but to kick it up a notch on Facebook by adding a contest giving people the chance to win the cork tie. Woo hoo! As you consider your options, remember that social media is all about developing a long-term relationship with your customers. Every time you engage them, you are building that relationship. And if you give one of them a craptastic cork tie, well they’ll be stuck like hot glue.