It’s a jungle out there, Social Media friends. Everything you post must fight to stand out. If not, it’s like those poor gazelles who can never (ever!) outrun the hungry cheetahs on the Discovery Channel.
So don’t be “lunch.” When it comes to your LinkedIn video presence, be a cheetah.Read More
Hate to break it to you, Boomers: after decades of demographic dominance, Millennials now outnumber you. According to the Pew Research Center, Millennials represent 73 million American consumers, making them a coveted target for businesses, eager to cash in on their $600 billion in annual spending.Read More
Facebook is the Tom Brady of social platforms. Like the six-time Super Bowl champ, Facebook is wildly successful, yet often elicits a similar love/hate reaction. And like Brady, Facebook dominates its playing field, despite what feels like a poppin’ fresh scandal every month.Read More
You’ve just spent time and energy creating videos for your business, sending them through compliance, uploading them to YouTube, embedding them in your website, sharing them on social media, and sending them in emails. But you’re not quite done yet!Read More
Would you consider sharing your outtakes with clients? When our cameras are rolling, the whole point is to make you look good. But we usually end up with a whole lot of footage where you don't. It's common to leave all those bloopers on the virtual cutting room floor, though we have a different suggestion.Read More
What were you saying to clients on Feb 5th? (Besides, "Oh s***!") On the day the Dow took the biggest plunge in history, talking to every client would've been nearly impossible. But Tim Wyman, CFP®, the managing partner at Center for Financial Planning, talked to ...Read More
Getting the most out of your social media marketing budget can feel like you signed up to run a sprint, but it somehow turned into a marathon. Just as you reach what looks like the end, there's a change. It's the same with video tactics on social platforms. Just when you thought you'd finalized your video strategy, the square video format moved the finish line.Read More
Here's a challenge: Take a look with a critical eye at your company's homepage where many of your prospective clients are getting a first impression of you and your business. Does it:
- Explain your service?
- Highlight your differentiators?
- Speak directly to the needs of your target market?
- And do it all in a way that really lets your team shine?