Hate to break it to you, Boomers: after decades of demographic dominance, Millennials now outnumber you. According to the Pew Research Center, Millennials represent 73 million American consumers, making them a coveted target for businesses, eager to cash in on their $600 billion in annual spending.Read More
Thanks to the power of your phone, making videos is easier than ever. You don’t have to be an Einstein to flip to selfie mode, press the red dot, and start talking. But as you’ve probably noticed on YouTube, just because you can make a video doesn’t mean that the video is good.Read More
Ever get asked where you want to go for dinner and suddenly you draw a blank?
All the new places you’ve been wanting to try suddenly disappeared from memory. Your list of “old standbys” vanished too. “Where should we eat?” echoes loudly in your head. When it happens to me, I pull out my phone and find the local Eater list of best new restaurants in Portland.Read More
Tell someone to get onto Client Access and start using it and they might look at you like you’re suggesting they take the next SpaceX ride. There’s a reason for their fear. Navigating an unfamiliar website can feel a little like you’ve landed on a new planet. Careful, don’t touch that! It might explode! Of course, there’s no button inside Client Access you can accidentally click that is going to undo all the financial planning work you’ve done together.Read More
Thinking you need to do some video marketing is one thing. Getting it done can be another. You might have already started your list of topics -- in an organized spreadsheet or just scribbling them down on random scraps of paper (you are not alone).Read More