Shhhh …. Our Secret to Finding the Best Name
Like most of the best-kept secrets, finding the right name for your product or the right phrase for your marketing message can prove to be elusive. We certainly found that to be true as we kicked around ideas for the name of our company. Your creative process may start like ours, staying up far too late, ensconced in a comfy chair, cuddled up with the warmth of a laptop and a glass of wine within reach. Then there are those who go old school with pen and paper or keep a phone’s voice recorder busy as they blurt out brainstorms from behind the wheel or just out of the shower. We’ll just let you keep your methods to yourself. But ours produced a list we vetted first for URL availability, clarity, originality and a certain je ne sais quoi (pardon our French).
“What’s in a Name?”
Only everything, it seems. Can a name make or break you? A bad product or bad service is much more likely to do that. But the right name is like the right label on a bottle of wine … it can get you noticed and possibly picked from a shelf crowded with other options. The right name can get you business.
Ever heard of Dave’s Killer Bread? “Killer” meaning awesome for any of us around in the ‘80’s, right? But the story behind the bread is of an ex-con and self-proclaimed four-time loser who got his life on track and baked up the idea to start a bread company. His 15 years behind bars gave him a unique marketing approach. His organic, whole wheat, GMO-free loaves sell for nearly $5 and his labeling touts “killer taste and texture”. Luckily, we don’t all have to do hard time to get the message: Find your unique selling point.
The strategies in the name game are endless and, rest assured, someone has tried them all. One we like is the “pick a name that makes you think of something delicious” approach. Case in point: Layer Cake wine. Also see: Cakebread wine (by the way, that’s really the family’s name!). Is your mouth watering yet? If only life were this easy and we could turn anything into something more pleasing by renaming it. Thinking of children right now. Would calling a daughter “Anna” instead of her real name suddenly turn her into a helpful, adorable child like that character from Frozen? Another fun naming approach is to just make up a word. Spunknatter. Hmmm, not sure what the product would be but the approach doesn’t always work. Though Google sure proved that it can. With a whole lotta luck, your new name could be a household staple.
Making the Final Call
After much grappling, we fell in love with Idea Decanter. In the same way some wine needs a little air, we wanted to breathe new life into the marketing messages of businesses. By delivering creative content, we help a brand taste better than ever. So Idea Decanter it is and now you see how we got here. You could’ve been reading a blog from Mason Jar Multimedia, Garnet Marketing or Thru the Vine, but those ideas all ended in the trash, where 99% of yours will end up too.