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Case Study: How Video Helped an Advisor 2.5X His Book

Case Study: How Video Helped an Advisor 2.5X His Book

“Success, like so many things in life, comes down to your mindset.” So says Ari Baum – founder and CEO…
Is it Too Risky to Use Humor in your Video?

Is it Too Risky to Use Humor in your Video?

In this day and age where social media reigns supreme – you don’t need video. Everyone knows what a financial…
Top 10 Ways to Make Your Videos Crazy Good

Top 10 Ways to Make Your Videos Crazy Good

Does the word “video” strike a little fear in your heart? You’re not alone. Making a video can be intimidating…
CASE STUDY: Does Posting Content to my Website Really Drive Traffic?

CASE STUDY: Does Posting Content to my Website Really Drive Traffic?

Consistently posting content to your website is about as easy as giving up sugar or meditating every day. The intentions…
Website Refresh Puts Idea Kit Front and Center

Website Refresh Puts Idea Kit Front and Center

There’s nothing quite like a renovation. If it’s your house, you begin to wonder why you waited so long to…
How Custom Cover Video can Build your Brand

How Custom Cover Video can Build your Brand

WHAT’S BETTER: STOCK VIDEO OR CUSTOM B-ROLL? That’s a question that you’ll have to answer for yourself when it comes…
3 Ways to Get the Most Video Views (and some new clients, too)

3 Ways to Get the Most Video Views (and some new clients, too)

I have a great video, now what? First of all, you’re not alone in asking that question. In fact, we’ve…
The Best Message for Clients in a Down Market

The Best Message for Clients in a Down Market

There’s a secret to client communication when big corrections happen. The secret is in the word “communication.”
Video Marketing Ideas for TPAs, 401(k) Plan Administrators, & the Pension People

Video Marketing Ideas for TPAs, 401(k) Plan Administrators, & the Pension People

You’re probably very familiar with the ASPPA. No? When the ASPPA asked me to write an article with video tips…
Meet Our Roving Editor, Sara Avery

Meet Our Roving Editor, Sara Avery

You know someone loves the outdoors when they name their RV. Idea Decanter’s Roving Editor Sara Avery has named hers…

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