Creative Content Blog Posts
Suggesting that you have 50 minutes of spare time to hear Females & Finace’s Sheryl Brown and I discuss video marketing seems about as absurd as asking you to come to my house and make me a chocolate soufflé. Wait, would you do that? My oven happens to be free!
Recently, at a local business breakfast, I came across a CEO acquaintance. After exchanging pleasantries, he wanted to learn more about what an Event Strategist does. So I said …
It’s a jungle out there, Social Media friends. Everything you post must fight to stand out. If not, it’s like those poor gazelles who can never (ever!) outrun the hungry cheetahs on the Discovery Channel.
So don’t be “lunch.” When it comes to your LinkedIn video presence, be a cheetah.
Hate to break it to you, Boomers: after decades of demographic dominance, Millennials now outnumber you. According to the Pew Research Center, Millennials represent 73 million American consumers, making them a coveted target for businesses, eager to cash in on their $600 billion in annual spending.
Facebook is the Tom Brady of social platforms. Like the six-time Super Bowl champ, Facebook is wildly successful, yet often elicits a similar love/hate reaction. And like Brady, Facebook dominates its playing field, despite what feels like a poppin’ fresh scandal every month.
Check out all the gear you get when you sign up for Idea Kit! There’s a stand, a light, a mic and more. Ironstone’s Andrea Schlapia, coach to financial advisor teams across the country, opens up her Idea Kit box for the big reveal.
When Jeannie MacDonald was in third grade, Miss Campbell showed the class a painting of a barnyard at dusk as a writing prompt. Already a die-hard movie fan (and budding drama queen), Jeannie wove a Spielberg-worthy cinematic tale of sheep scurrying for cover …
Thanks to the power of your phone, making videos is easier than ever. You don’t have to be an Einstein to flip to selfie mode, press the red dot, and start talking. But as you’ve probably noticed on YouTube, just because you can make a video doesn’t mean that the video is good.
Ever get asked where you want to go for dinner and suddenly you draw a blank?
All the new places you’ve been wanting to try suddenly disappeared from memory. Your list of “old standbys” vanished too. “Where should we eat?” echoes loudly in your head. When it happens to me, I pull out my phone and find the local Eater list of best new restaurants in Portland.
Tell someone to get onto Client Access and start using it and they might look at you like you’re suggesting they take the next SpaceX ride. There’s a reason for their fear. Navigating an unfamiliar website can feel a little like you’ve landed on a new planet. Careful, don’t touch that! It might explode! Of course, there’s no button inside Client Access you can accidentally click that is going to undo all the financial planning work you’ve done together.
Let's clarify the obvious up front ... "vlogging" is a made up word that became an actual thing. Webster says the first known use was in 2002. In the years since, YouTube stars made the act of vlogging, not just cool, but a respected way to communicate, educate, and entertain.
Would you consider sharing your outtakes with clients? When our cameras are rolling, the whole point is to make you look good. But we usually end up with a whole lot of footage where you don't. It's common to leave all those bloopers on the virtual cutting room floor, though we have a different suggestion.
You can make connections by getting personal or educate your audience while building your expertise, all with the click of a play button. We had the chance to be interviewed by podcast host Jake Wagner of Digital Marketing 4FP about all that financial advisors are doing with video these days.
What were you saying to clients on Feb 5th? (Besides, "Oh s***!") On the day the Dow took the biggest plunge in history, talking to every client would've been nearly impossible. But Tim Wyman, CFP®, the managing partner at Center for Financial Planning, talked to ...
We say it. A lot. But it's worth repeating. Actually, it's worth shouting from the tippy top peak of our roof: WE LOVE OUR CLIENTS!!! If you were Jerry Maguire asking, "Who's coming with me?" ... we'd grab our bags and follow you. If you were Leo on the floaty crate in the icy water trying to let go, we'd keep holding on. If you were Thelma, we'd be your Louise. That kind of love.
There are days when I wish I had a science-y, futuristic hologram of myself programmed to repeat those most common phrases to come out of my mouth. Honestly, this happens more in parenting than in business (i.e. "Pick up your dirty socks!" "Take your dishes to the sink!" Bring your bike in from the driveway for the love of ....").
In health care, getting the right people to see your blog may seem like some tricky formula that you never learned in math and can't seem to solve. But there's no magic in crafting relevant content. The answer is right in front of you: Your patients.
How are you reaching and relating to people outside the financial services industry? Whether your target market works health care, technology or any other growth sector, they are undoubtedly familiar with using video to communicate.
Back in 2014 we rolled our video production gear into an imaging center in Puget Sound to help launch what would turn into a national blog initiative. The idea was to help the Center for Diagnostic Imaging answer questions for their patients ... and for those potential patients who were searching online. To do that ...
So many sessions, so little time. There's no way to cover all the information-rich ground at the Raymond James National Conference so you have to pick your priorities. For us, that was marketing and we hit a goldmine. From strategy to easy steps, the conference presenters had plenty of expert tips.
Here at Idea Decanter we truly believe in the power of video to educate, inform and inspire. But we all secretly in the bottom of our hearts want that stratospheric view count , we want to go viral!!! So 2017 has been dedicated to cracking the code. We've done tons of research and after going through all the data one statistic ruled supreme in the quest for viralness.
When it comes to the holidays, a lot can go wrong. Trust us. Here are just a few of the highlights (or lowlights) from the Idea Decanter team. We wish you a "perfectly" happy holiday!
At this point, saying video is coming to marketing would be like saying smartphones are starting to catch on. Think about how you use digital content. Whether it's on social platforms, YouTube, or a company website. Video now has firmly secured a seat at the marketing table. And watch out, because it's making a move on the chair at the head.
The number one question we get asked after, “When can we book this video?” is, “What do I need to wear?” So we decided to walk you through it by giving you some examples in this video.
When you stand up in front of a crowd to present -- whether to a handful of people cozied up to the conference table or to a few thousand perched in the audience of a massive auditorium -- you are on the spot. If you haven't factored in how to keep people riveted to the message you're delivering, you're not trying very hard.
When I entered the 2015 Toyota Hockey Family of the Year contest last fall, I had no idea I'd be blogging about it today. The only thought I had at the time was, "Wow, my kids will think this is so cool if we win!" But this contest morphed from something personal to something practical. I work with clients every day on digital content campaigns.
Some gigs are sweeter than others. But nothing has been quite as mouth watering as shooting for Sweet Cookie of Mine. This local Portland baker ... or should I say cookie magician ... can turn a treat into a masterpiece in no time flat.
When you were a kid, did you get the lesson about not bragging? "Be humble!" they reminded us. But when you're talking about your business, being humble isn't always very helpful. Though you're knee-deep in the day-to-day of your company, remember not everyone is. So just because you know your mission and values, that doesn't mean others immediately know too.
We're all for DIY. We love the maker movement. We understand budget constraints. But when it comes to video, we truly believe it is better to put out NO VIDEO than to share something fit for a (bad) public access channel. You know what we're talking about.
Do you remember being 15? I do. I was a budding photographer creating experimental work with lots of motion and mirrors and probably taking more than the necessary number of brooding self portraits. That's when I wasn't busy reading J.R.R. Tolkein. Editing Meghan's wish brought me back to those magical days.