Duncan’s Video Marketing Secrets #2: Personal Storytelling

Who likes to sit through a lecture? We don’t see you raising your hand! That’s probably because a lecture makes you think of getting a long list of facts to remember and that = boring.

While facts are always important, if they get weighted down with jargon, your audience is going to tune out.

Duncan MacPherson of Pareto Systems is always reminding us, “Facts tell. Stories sell.” And we couldn’t agree more when it comes to your marketing videos.

Telling personal stories can feel daunting, but watch this video and consider the one thing you’ll remember about it one week from now:

Related Posts

Website Refresh Puts Idea Kit Front and Center

There’s nothing quite like a renovation.

If it’s your house, you begin to wonder why you waited so long to do it. When it’s your website, it feels the same!

We’re excited to invite you to check out our IdeaDecanter.com overhaul (and tell you a little of the backstory behind the refresh).

Meet Our Roving Editor, Sara Avery

You know someone loves the outdoors when they name their RV.

Idea Decanter’s Roving Editor Sara Avery has named hers Pickles. She and her wife Lisa take every opportunity they can to get out and explore with Pickles – along with their three dogs.

About Us

Our Performance Bootcamp is all about finding what works for you. If you’re ready to engage your audience and show up as your authentic self in your videos, here’s the link to get started:

 

Let’s Socialize

Popular Post
Related Posts

Website Refresh Puts Idea Kit Front and Center

There’s nothing quite like a renovation.

If it’s your house, you begin to wonder why you waited so long to do it. When it’s your website, it feels the same!

We’re excited to invite you to check out our IdeaDecanter.com overhaul (and tell you a little of the backstory behind the refresh).

Read More »