What you say really does matter. You may think your services or your process are very similar to others in your field. Which is why, when it comes to marketing, the language you choose can help separate you from the rest.
SO, HOW DO YOU KNOW WHAT TO SAY WHEN YOU’RE CREATING MARKETING MESSAGES?
In this video, you’ll get an easy tip to help answer that question. And Duncan MacPherson of Pareto Systems explains that there’s a reason you should use the same language as if it were on repeat. Here’s why: