Duncan’s Video Marketing Secrets #3: Stay on Message

What you say really does matter. You may think your services or your process are very similar to others in your field. Which is why, when it comes to marketing, the language you choose can help separate you from the rest.

SO, HOW DO YOU KNOW WHAT TO SAY WHEN YOU’RE CREATING MARKETING MESSAGES?

In this video, you’ll get an easy tip to help answer that question. And Duncan MacPherson of Pareto Systems explains that there’s a reason you should use the same language as if it were on repeat. Here’s why:

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Here are some facts and figures and 3 advisors … each with a unique approach to messaging about ESG.

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Our Performance Bootcamp is all about finding what works for you. If you’re ready to engage your audience and show up as your authentic self in your videos, here’s the link to get started:

 

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