Great Ideas: Why “Opt-in” Email Marketing is Your Best Bet

There are a lot of lists out there. You’ve probably heard the offers. “Buy this list of 20,000 contacts that would be perfect leads for you.” Or maybe you’ve heard about scraping LinkedIn for email addresses of prospects.

Here’s why throwing contacts onto your email distribution list willy-nilly is not a great idea, according to email expert Emily McGuire of Flourish & Grit:

  1. Regulations
  2. Deliverability
  3. Common Courtesy

In fact, adding email addresses to your distribution list without getting permission can actually hurt your business more than it helps.

If you’d like to use email to create a one-on-one connection with your prospects and build the “Know-Like-Trust” factor, then you’ll want to hear more of Emily’s email tips about building an Opt-In list:

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Chris Lapins: Video Editor + Future Pool Shark

On any given weekend in rainy Seattle, Chris Lapins likes to get away from his monitor and keyboard. During the week, he’s setting in points and out points as he edits videos for Idea Kit clients, but in his free time, he has a pool cue in his hands.

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