Great Ideas with Katie Braden: “One Tiny Step” to Start Recording Videos

There’s a lot that can get in the way of video marketing. A lot of excuses, that is.

Don’t have the budget? The writer? The gear? Or the content plan?

“So what?” says Katie Braden, founder of Innovating Advice. This former financial advisor started making her own marketing videos nearly a decade ago and today trains other advisors to turn their best video marketing intentions into reality.

In this Great Ideas interview, we talk to Katie about getting past what’s holding you back from recording videos.

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What’s the best way to talk to clients about ESG?

Are your clients asking about ESG investing?

At Idea Decanter, we like to say if you’ve had the conversation at least 3 times, it’s time to record a video.

Here are some facts and figures and 3 advisors … each with a unique approach to messaging about ESG.

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Our Performance Bootcamp is all about finding what works for you. If you’re ready to engage your audience and show up as your authentic self in your videos, here’s the link to get started:


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