Health Stories
LET VIDEO BE A CURE FOR YOUR
MARKETING STRATEGY
LET VIDEO BE A CURE FOR YOUR MARKETING STRATEGY
We make it easy.
We specialize in medical storytelling (and the HIPAA piece of that puzzle). Use video to show the human side of doctors, tell patient stories, explain the complex, and answer those questions that can keep anyone up at night.
Put your videos in front of your patients when they come looking on your website. Use them in campaigns on social. Target your referring providers. Have you thought of pre-roll on YouTube or ads on Pandora? There are so many ways to work stories into your marketing strategy. When you’re ready to get rolling, we’re ready to help.
PATIENT STORY
There’s nothing more engaging and authentic than real patients sharing their personal experience.
watch
WHAT IT’S LIKE …
Well before your patient arrives for the appointment, give them a glimpse of what to expect and relieve anxiety before it grows.
watch
EXPERT PROFILE
This video is like a living bio and it gives patients an intro to a doctor that’s more personal than you’d get in an office visit.
watchSERVICE EXPLAINER
Use a vlog to educate your clients and prospects, establish yourself as a thought leader, and answer the questions you’re always getting.
watchSOCIAL TEASER
Short format, text heavy videos can reach your target audience and can drive viewers back to your website.
watch
RECRUITING VIDEO
If hiring the right team members is your goal, video can help you attract them.
watch
HOMEPAGE VIDEO
Your website is the first place patients go to check you out. Create a memorable video that makes the right impression.
watch
OUTREACH VIDEO
When it comes to fundraising, a well-produced video can go a long way in getting donors to open their wallets.
watchGetting Your Videos Right
Who doesn’t love HIPAA? While the Health Insurance Portability and Accountability Act does some really great things (we all need our info protected), it can also create some potholes for healthcare marketers on the road to getting your message out. We get it. And while we at Idea Decanter don’t want to take an exam on HIPAA’s nuances, we are well versed in creating compliant marketing for you.
PATIENT STORY
There’s nothing more engaging and authentic than real patients sharing their personal experience.
WHAT IT’S LIKE …
Well before your patient receives your services, give them a glimpse of what to expect and relieve anxiety before it grows.
EXPERT PROFILE
This video is like a living bio and it gives patients an intro to a doctor that’s more personal than you’d get in an office visit.
RECRUITING VIDEO
If hiring the right team members is your goal, video can help you attract them.
HOMEPAGE VIDEO
Your website is the first place patients go to check you out. Create a memorable video that makes the right impression.
OUTREACH VIDEO
When it comes to fundraising, a well-produced video can go a long way in getting donors to open their wallets.
Get a personalized story plan, custom scripts and all the gear you need
WE WORK WITH FINANCIAL PROFESSIONALS FROM
WE WORK WITH MEDICAL PROFESSIONALS
I want to work with a marketing firm that isn't limited by a financial services prism, but is well-versed in my compliance constraints. When working with Idea Decanter I get world-class creative advice with compliance-approvable process and delivery.
MELISSA JOY,
CFP®/ PRESIDENT PEARL PLANNING
Idea Decanter is my go-to partner when it comes to video storytelling. As a career healthcare marketer, it's refreshing to have a team who gets the ins and outs of patient privacy, HIPAA, and signed consents. In addition, they understand that patients and providers have time con-straints so they go in with the end-game in mind and are able to shoot relevant content quickly.
JESSICA DIAZ
MARKETING DIRECTOR, LANDMARK HEALTH
Since we launched our national content strategy in 2016, not only has traffic to our blog increased, but organic search to our website has increased 37%. Idea Decanter really brings a journalistic point of view that allows us to bring our patient stories to life and provide them the answers we know they are searching for.
AMY SCHNEIDER
DIGITAL MARKETING MANAGER, CENTER FOR DIAGNOSTIC IMAGING
Video is a way or reaching people who wouldn't take the time to get to the fine print to get to the important nuggets of what we really want them to take away.
TRACI RICHMOND
CFP® / CO-FOUNDER, THE MEAKEM GROUP
Idea Decanter Rocks!
NATE LEGRAND
CFP®/ PRESIDENT + CEO CENTERPOINT FINANCIAL GROUP
People have loved our videos and have commented on how professional they look, how educational they are and it seems we are gaining a lot of name recognition because they remember them.
DANA HAVENS
SENIOR FINANCIAL ADVISOR, RJFS AFFINITY WEALTH PARTNERS
"I'm just blown away by how good it is and looking forward to doing all the others.
JEFF WATSON CFP
CFP®/ WEALTHCARE FINANCIAL
Working with Idea Decanter has been a game changer for us! We have added a new segment to our marketing efforts by promoting our surgeons to the general public via video. The staff at Idea Decanter are very creative and talented, and they really have captured the essence of each of our surgeons as they tell their story as to how they came to their profession in Spine. We are so pleased with the way our videos turned out, Idea Canter was very accommodating with our surgeons’ busy schedules and our videos really tell our Story.
Look no further, Idea Decanter is your solution for creating your next video!
Terry K Mitchell
Chief Operating Officer, Twin Cities Spine
Idea Decanter is my go-to partner when it comes to video storytelling. As a career healthcare marketer, it's refreshing to have a team who gets the ins and outs of patient privacy, HIPAA, and signed consents. In addition, they understand that patients and providers have time constraints, so they go in with the endgame in mind and are able to shoot relevant content quickly.
JESSICA DIAZ
MARKETING DIRECTOR, LANDMARK HEALTH
Since we launched our national content strategy in 2016, not only has traffic to our blog increased, but organic search to our website has increased 37%. Idea Decanter really brings a journalistic point of view that allows us to bring our patient stories to life and provide them the answers we know they are searching for.
AMY SCHNEIDER
DIGITAL MARKETING MANAGER, CENTER FOR DIAGNOSTIC IMAGING
Working with Idea Decanter has been a game changer for us! We have added a new segment to our marketing efforts by promoting our surgeons to the general public via video. The staff at Idea Decanter are very creative and talented, and they really have captured the essence of each of our surgeons as they tell their story as to how they came to their profession in Spine. We are so pleased with the way our videos turned out. Idea Decanter was very accommodating with our surgeons’ busy schedules .and our videos really tell our story, look no further. Idea Decanter is your solution for creating your next video!
Terry K Mitchell
Chief Operating Officer, Twin Cities Spine
