At Idea Decanter, we do video content marketing.
You might be making this noise: “Huh?”
Sometime in the not-so-distant past, the stuff your business puts on the Internet turned into content marketing faster than wine disappears from our wine rack.
Good content marketers help you put a plan ahead of your content creation, so you know how you’re using it before you start. Together we help you create video you can use by telling visual stories and working with you to create a plan for getting those stories viewed.
We uniquely combine deep experience in commercial photography with a brand journalism approach to storytelling.
We Specialize in
With its ability to show the human side of doctors, tell patient stories, explain the complex, and answer those questions that can keep anyone up at night ... video gets our vote.
We Specialize in
We help you tell your story in an easy-to-understand, informational, and engaging way. And because we have so many clients in the financial sector, we know a thing or two about compliance.
Idea Decanter is inspired by the wine-based idea of decanting.
Breathing new life into marketing with video
There’s magic in marrying narrative with images – sprinkling in motion graphics and laying in a music bed.
We uniquely combine deep experience in commercial photography with a brand journalism approach to storytelling. We call it authentic. Not in the handcrafted, bespoke sort of Pacific Northwest way. Authentic as in we’re coaxing your story out of you. So the videos we help you create aren’t sort of like you would say it. They are exactly how you would say it.
We believe in this narrative approach as much as we believe in creating videos with the short-attention spanned viewer in mind. Videos that are well lit, easy-to-understand, informational, inspiring, motivational, and emotional.
At the end of the job, we want you so happy that you’re telling your friends about us. Because that’s how we’ve grown to what we are today. Well, that, and some creative video content marketing.
Get to Know Us
Our unique combination of deep experience in commercial photography and broadcast journalism help us approach your story in a whole different way. We’re not just filmmakers or a production company.
Before Sharon Gottula co-founded Idea Decanter, she had a picture-perfect career. Click for the details.
Marketing is more than pretty pictures and creative copy. You need a plan. Kalli Lipke has it covered. Here’s how.
When he’s not Kung Fu fighting with our editing software, Donny Pearce gives the rest of us award envy. Check out his accolades.