Have you ever found yourself putting things off? Even things you know that are good for you — or good for your business? I can relate. There’s so much in life I put off like:
- Scheduling a haircut — until I can’t stand to look in the mirror one day more.
- Forcing my kids to show me their assignments before late Sunday afternoon — they don’t want to think about it and neither do I.
- Planning vacations — turns out that one really can be put off this year!
But here’s what I know to be true: As long as you’re putting it off, you’re not getting it done.
And when that comes to video marketing, what you’re really doing is preventing growth for your business. By incorporating video into your marketing strategy, you can reach new prospects and more efficiently convert them to clients.