Ever heard the adage, “Done is better than perfect?” I don’t think they were talking about your marketing videos.
Sure YouTube is filled with DIY. Some of it has even gone viral. There’s so much handheld video that’s been unleashed on the world that you should grab an airsick bag before you start any search on YouTube. But who wants to risk making your prospects or clients nauseous?
You’ve worked long and hard to establish yourself in business. That image is your brand. And your video should support that brand. Poorly lit, hard to hear, or worst of all shaky video sends your clients the message that you look unprofessional. Just like this video Sharon and I shot ourselves in a rental minivan in St. Louis. This is not one for the website homepage: