Asking people who don’t know you well about one of the most personal subjects — their money — can be challenging. Now try doing it when English is their second language.
LOST IN TRANSLATION
Advisor Maria Fraile works with Spanish-speaking business owners in her Westport, Connecticut community. She felt that for many of her prospects, some of the important details of their financial plans were getting lost in translation. Being able to speak the language of the clients she serves is a unique benefit that differentiates Maria.
Even if you’re not fluent in Spanish, see how she used video to connect directly with her target audience (with English subtitles included):