Suggesting that you have 50 minutes of spare time to hear Females & Finance’s Sheryl Brown and I discuss video marketing seems about as absurd as asking you to come to my house and make me a chocolate soufflé. Wait, would you do that? My oven happens to be free!
But just in case you were wanting to brush up on the latest and greatest thoughts from the two of us on making videos (especially for the financial services world), this might just be worth your time. As long as you are multi-tasking. So save this link for your next trip on the treadmill or long, slow commute. And if you’re looking for a specific topic, here’s a handy dandy cheat sheet because I know your time is money:
01:30 Why I make Sheryl nervous
03:00 Going on about how Melissa Joy is a visionary
06:00 My puzzle mind (not puzzled!)
08:15 The Women’s Leadership Alliance and how they are changing the conversation
15:00 Getting your videos to autoplay on all the right platforms
20:15 Video marketing tip: Don’t “clench up”!” Get personal.
29:20 How to get around the “heavies” — aka compliance officers
36:30 The secret behind why we won’t turn our phones sideways
37:50 And finally I make a bold prediction for the future of video (go ahead, hold me to it)
42:00 Bonus: Favorite cartoon characters and least favorite airports
On today’s episode of The F Word, we are talking to Laura Shelton Garfield. Laura is the co-founder of Idea Decanter and has spent most of her career in broadcast journalism. Over the span of more than a decade, she worked her way up through stations in Omaha and New Orleans to a position at CBS News in New York and then CNN in Atlanta.